Deal Analyzer Β· Deal Analysis Desk

Six ways to make money on a property β€” and the one number that decides each.

Every strategy below is a different answer to the same question: what is this worth to me, and what may I pay for it? They differ in the math, and the math is what the calculator does.

If you already know which one you are running, jump straight to it. If you don't, the table is the short version.

Own it, rent it, keep it for years
Buy & Hold
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Buy it, fix it, sell it within a year
Flip
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Fix it, refinance, keep it, get your cash back out
BRRRR
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Know the return you need, and want to know what you may pay
Reverse Offer
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Keep it for years, then sell β€” and want to know what the whole thing made
Hold & Exit
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Buy an operating business or commercial building
Business Acquisition
Read β†’
Strategy one

Buy & Hold

Buy a property, rent it out, and keep it over time. Your rental income must cover vacancy, operating expenses, money set aside for major replacements, and loan payments.

Cash flow is the money left after those amounts. A positive result means the property is projected to produce cash; a negative result means you must contribute money to keep it running.

Cash-on-cash return compares your annual cash flow with the cash you invested. For example, $8,000 of annual cash flow on an $80,000 investment is a 10% cash-on-cash return.

Property appreciation and mortgage paydown can also build wealth, but they are different from cash you can spend each month. Test lower rent, longer vacancies, and higher expenses before relying on the projection.

Who it suits

People with patience and a reserve fund. The returns arrive monthly and are unspectacular; the wealth arrives over a decade through loan paydown and rent growth. A vacancy or a roof will hurt, so it suits someone who can absorb a bad quarter without selling.

The math that decides it

Everything starts with net operating income β€” the rent, minus everything except the mortgage and the replacement reserve.

Gross rent $3,100/mo Γ—12 = $37,200 βˆ’ Vacancy (5%) βˆ’ $1,860 ────────── = Effective gross income $35,340 βˆ’ Taxes, insurance, HOA βˆ’ Repairs, management βˆ’ $12,000 ────────── = Net operating income (NOI) $23,340 βˆ’ Replacement reserve (5%) βˆ’ $1,767 ────────── = NOI after reserves $21,573

The mortgage is deliberately not in this list, and neither is the replacement reserve. NOI describes the property, not your financing β€” which is what makes it comparable between two houses bought on different terms β€” and it is struck before the reserve, the way a broker quotes it. The reserve is still money you set aside: the app takes it off before cash flow and cash-on-cash, and shows the figure after it as "NOI after reserves".

From NOI, four numbers follow, and each answers a different question.

Cap rate = NOI Γ· price Cash-on-cash = cash flow Γ· cash invested DSCR = NOI Γ· annual debt service Break-even = (opex + reserves + debt) Γ· gross rent

Cap rate is what the property yields with no loan. Cash-on-cash is what your money earns. DSCR is what a lender checks before funding it. Break-even is the share of the rent that the costs and the loan already take; how far the rent can actually fall before the property costs you money is printed under it in the calculator.

What to watch

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Strategy two

Flip

Buy a property, improve it, and sell it. Your profit is the expected selling price minus the purchase price, renovation costs, closing costs, loan fees, interest, holding costs, and selling costs.

Holding costs continue while you own the property. They can include taxes, insurance, utilities, and other project expenses. A delay can reduce profit even if the renovation budget stays unchanged.

The 70% or 80% rule is a rough screening shortcut. It does not replace the detailed cost calculation or guarantee a profit.

ROI compares projected profit with your own cash required for the project. Borrowing more can increase the percentage return while also increasing financing costs and risk.

Who it suits

People who can price renovation work accurately and are not guessing at the resale. It rewards speed and contractor relationships, and punishes optimism about both. Unlike a rental, a flip that goes wrong does not quietly cost you a little each month β€” it costs you the whole margin.

The math that decides it

A flip is priced backwards from the resale value, not forwards from the asking price. Start with the after-repair value, subtract what you want to make and what it costs to get there, and what remains is the most you may pay.

ARV (after repair value) $385,000 Γ— Rule (commonly 70%) Γ— 0.70 ────────── $269,500 βˆ’ Repairs βˆ’ $62,000 ────────── = Maximum allowable offer (MAO) $207,500

The rule percentage is not a law of nature. 70% is the common one; a light cosmetic job in a strong market might work at 80%, and a heavy rebuild might need 65%. The percentage is where your profit, your holding costs and your margin for error all live.

Then the actual deal is checked against total project cost, which is a longer list than most people expect.

Purchase price + repairs + purchase closing costs + loan points on every loan + holding costs Γ— months ───────────────────────────── = Total project cost Sale price βˆ’ commission βˆ’ resale closing costs ───────────────────────────── = Net proceeds βˆ’ total project cost ───────────────────────────── = Profit

Holding costs are the line people forget: taxes, insurance, utilities and loan interest, charged every month you own it.

What to watch

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Strategy three

BRRRR

Buy, Rehab, Rent, Refinance, Repeat. Buy a property, improve it, rent it out, and replace the original financing with a new loan based on the lender’s approved value and terms.

The refinance money first pays off existing loans and refinance costs. Any amount left can return some of your invested cash. If the new loan is not enough, you may need to contribute additional money.

Getting your cash back does not mean the investment is profitable. The rent must still cover operating expenses, replacement reserves, and the new loan payment.

The amount available depends on the appraisal, lender requirements, interest rate, and any required waiting period. Refinance proceeds are borrowed money, not sale profit.

Who it suits

People building a portfolio rather than an income. The appeal is that one pot of cash can buy several properties in sequence instead of one. The risk is that it depends on an appraisal you do not control and a refinance rate you cannot lock at the start.

The math that decides it

The whole strategy turns on one figure: how much of your cash the refinance gives back.

ARV $385,000 Γ— Refinance LTV (commonly 70–75%) Γ— 0.75 ────────── = New loan $288,750 βˆ’ Pay off purchase + rehab loans βˆ’ $250,000 βˆ’ Refinance closing costs and points βˆ’ $6,500 ────────── = Cash back to you $32,250 Cash originally in $46,000 βˆ’ cash back $32,250 ────────── = Cash left in the deal $13,750

"Cash left in" is the number that matters, and it is what every subsequent return is measured against. A BRRRR that returns everything has no cash left in to divide by, so there is no cash-on-cash return to report β€” the app says "All cash returned" rather than printing a number. Pull out more than you put in and it lands in the same place. And a deal can return every dollar while the larger new loan leaves the rental losing money each month, which the app names separately: "All cash returned β€” but negative cash flow". An infinite return would be the wrong reading of that one.

Once refinanced it is a rental, and it has to survive the buy-and-hold tests on the new loan β€” which is larger than the one it started with.

What to watch

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Strategy four

Reverse Offer

Start with the return you want, then work backward to estimate the highest purchase price that meets it.

For a rental, the calculator uses expected income, expenses, financing, and upfront cash costs. For a flip, it subtracts the desired profit and the costs needed to complete and sell the project.

The answer depends on the assumptions entered. Changing the rent, repair budget, loan terms, or project length changes the price you can afford to pay.

Sometimes no purchase price meets the target. In that case the app explains why instead of displaying a price that does not achieve the requested return.

Check the percentage label carefully: a profit target based on selling price is different from one based on project cost.

Who it suits

Anyone who negotiates. Its real value is that it converts a feeling β€” this seems expensive β€” into a specific figure you can defend in a conversation, and a specific point at which you stop.

The math that decides it

It runs the other calculations in reverse. Fix the return, solve for price.

Target cash-on-cash 8% NOI $23,340 Less reserve (5%) $1,767 Down payment 25% Rate and term 6.75% / 30yr Initial repairs $10,000 Fixed closing costs $9,000 ↓ solve for the price that produces 8% = Maximum offer

The flip version of the same idea solves for a profit margin instead of a yield. It is not the 70% rule above: the rule buries profit, selling costs, carry and margin for error inside one percentage, while the Reverse Offer screen subtracts a target margin and transaction costs as separate lines you can see and argue with. On the same deal the two give different answers, and the itemized one is the one you can check.

What to watch

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Strategy five

Business & Commercial Acquisition

Buying an income-producing building and buying an operating business require different checks.

For a commercial building, review rental income, vacancy, operating expenses, major replacements, and financing. A cap rate helps compare the building’s income with its price.

For an operating business, review earnings after allowing for the work the owner performs. If you need to pay yourself or hire someone to do that work, include the appropriate compensation without counting the same expense twice.

The loan-sizing calculators estimate how much debt the income could support under the terms entered. They do not establish market value or guarantee lender approval. Loan-program limits and other lending requirements may reduce the available financing.

Who it suits

People comfortable reading an operating statement. Residential value is anchored to what the house next door sold for; commercial value is anchored almost entirely to the income, which means improving the income improves the value directly β€” and that is both the opportunity and the risk.

What is different

Value follows income, not comparables. If you raise NOI by $10,000 in a market that prices at a 7% cap, you have created roughly $143,000 of value. The same works in reverse when a tenant leaves.

Value = NOI Γ· cap rate $61,000 Γ· 7.0% = $ 871,400 $71,000 Γ· 7.0% = $1,014,300 ← +$10k NOI $61,000 Γ· 8.0% = $ 762,500 ← cap moved

Both rows move the value by roughly $143,000 and $109,000. Only the first one is something you control.

Owner labor is not free. If the seller runs the business themselves, their unpaid work is quietly inflating the profit. Whatever it costs to replace them has to come out before the income is comparable to a passive investment.

What to watch

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Strategy six

Hold & Exit

Estimate what happens when you keep a property for several years and then sell it. Every other number on this page describes the first twelve months; this one answers what you made over the whole hold.

The projection combines annual cash flow with the money left from the sale after selling costs and the remaining loan balance. It also accounts for your initial investment and any additional money you must contribute during the hold.

The equity multiple shows how much money comes back compared with everything you put in. A 1.5Γ— multiple means $1.50 returned for every $1 invested.

IRR expresses the projected return as an annual rate while accounting for when money goes in and comes back. Earlier cash receipts can change the return substantially, so a larger total multiple does not automatically mean a better annual return.

Appreciation, rent growth, and expense growth are assumptions. The displayed returns are before income taxes and taxes arising from the sale.

Who it suits

Anyone choosing between things. A flip returning 25% in six months and a rental returning 40% over ten years are not comparable until you account for time, and this is the only calculation on this page that does.

The math that decides it

Three streams, added together and measured against what went in.

Cumulative cash flow + Net proceeds at sale βˆ’ Cash originally invested ──────────────────────────── = Total profit Net proceeds = sale price βˆ’ selling costs βˆ’ loan balance remaining

The loan balance matters more than people expect. Every payment across the hold has been quietly paying it down, and that paydown is money the tenant made for you.

From those, two figures do the comparing.

Equity multiple = returned Γ· invested 1.74Γ— = you got your money back and 74% again IRR = the annual rate that makes money out and money back balance, with timing

The multiple ignores time entirely; IRR is almost entirely about it. Read them together. If the only movements are your money in at the start and one receipt at the end, 3.0Γ— over twenty years works out near 5.65% a year and 1.7Γ— over five near 11.20% β€” but change when the cash actually arrives and that ordering can change with it, which is the whole reason IRR exists.

What to watch

Holding an income property bought as a business works the same way, with one difference that changes the answer: it is sold on a cap rate applied to its own final-year income, not on an appreciation percentage applied to what you paid. The business screen asks for that cap rate instead.

An operating business, or one sold with its building, is sold on a multiple of its owner-operated earnings instead, and the business screen asks you for that multiple: no single figure holds across industries, so none is filled in.

Run these numbers Investor plan Run the business version Investor plan
Reference

Definitions

Every figure the calculator prints, defined once. Each means the same thing on every screen.

Net operating income (NOI)
Rent and other income, minus vacancy and every operating expense β€” but before the mortgage, and before replacement reserves. Excluding financing is what lets you compare two properties bought on different terms; leaving the reserve out is how a broker quotes a cap rate, so the cap rate here compares with theirs on the same building. The reserve is still money you spend: the app takes it off before cash flow and cash-on-cash, and prints the cap rate and coverage after it too, each with its numerator named. Practice genuinely differs — some appraisers deduct a reserve, and some lenders underwrite a reserve of their own regardless of what you show them — so it is worth asking which basis the person you are talking to is using.
Cap rate
NOI divided by price. What the property yields with no loan at all. Useful for comparing properties; useless for comparing your return, because it ignores how you paid.
Cash-on-cash return
A normal year’s cash flow — after operating expenses, the replacement reserve, the loan payments and any mortgage insurance — divided by all the cash you put in: the down payment, the closing costs and any upfront repairs or starting reserve. It describes a stabilized year; on a house bought empty, Buy & Hold shows the first year separately. On a BRRRR it is struck on the cash still left in after the refinance. This is the one that describes your money rather than the building’s.
DSCR
Debt service coverage ratio: net operating income divided by what the loan costs for the year. Above 1.00 the property covers its own loan out of operations; below 1.00 you cover the difference. The app strikes it before replacement reserves and prints the coverage after them beneath it; on a rental house it also prints rent Γ· PITIA, the test a residential DSCR lender uses. The ratio is only as meaningful as the expenses behind it — a coverage figure struck before a management fee you will really pay is measuring a property nobody operates. Ask the lender which expenses they deduct, what reserve they allow and which debt payments they count, then read the figure that matches. Lenders on investment property commonly want 1.20 or higher.
DSCR after reserves
Net operating income less the replacement reserve, divided by the year’s loan payments (and mortgage insurance on a house). The stricter coverage, printed beneath every headline DSCR. It is the test the BRRRR refinance’s coverage limit sizes the new loan on, and it is close to how agency multifamily lenders underwrite net cash flow.
Rent Γ· PITIA
Gross scheduled rent, other income left out, divided by the monthly principal, interest, property tax, insurance, association dues and any mortgage insurance. Nothing comes off for vacancy, maintenance, management or a reserve, so it is usually the highest of the three coverage figures. It is how a residential DSCR loan on one to four units is measured, and the house screens print it beside the DSCR.
SBA coverage
On the business reverse offer: seller’s discretionary earnings, less the salary you or a manager will draw, the yearly equipment replacement and any growth in working capital, divided by all the debt payments. SBA’s own floor when the buyer is new to the business (an initial acquisition, SOP 50 10 8.1, in force from October 2026) is 1.25 on the business’s historical results, not projections, and it is the same for a buyout among the owners. A business expansion — an established business buying all of another in its own industry — needs 1.15. These are SBA’s floors; a lender may ask for more.
Break-even ratio
Operating expenses, replacement reserves and debt service, as a percentage of gross income β€” rent plus other income, before vacancy β€” with the costs that are a percentage of income struck at today’s figure. Above 100% the property loses money even fully let. Below it, the ratio is a rough gauge and not the cushion: the vacancy you budgeted is already spent, and management, maintenance and reserves shrink with the income, so how far rent can really fall may be larger or smaller than 100% minus the ratio. The calculator prints that figure directly, under the ratio: how far rent can fall before cash flow turns negative. Some textbooks call this ratio break-even occupancy; it holds the percentage costs at today’s figure, which is why the line beneath it, not 100% minus the ratio, is how far rent can fall.
How far rent can fall
Printed under the break-even ratio: how far gross income can fall from the figures on screen before a normal year’s cash flow turns negative — or how far it must rise when the deal loses money. It is solved as (fixed costs + loan payments) Γ· ((1 βˆ’ vacancy) Γ— (1 βˆ’ the costs struck as a share of income)), so management, maintenance and reserves shrink with the income and the vacancy you budgeted stays budgeted. The stress test’s revenue slider moves the same model.
ROI on cash invested
On a flip: profit divided by your own cash in the project — the total project cost, plus any loan principal repaid during the project, less what the loans advanced. The tile names that cash. With no cash of your own in the deal there is no ROI to show; under 5% of the project cost the percentage is shown with a warning, because a base that small makes it swing violently.
Simple annualized ROI
ROI Γ— 12 Γ· the project’s months. It is not shown for a project under three months, or where your own cash is under 5% of the project cost: scaling either up to a year says more about the calendar or the financing than about the deal.
Max offer (screening rule)
A rule of thumb: a share of the after-repair value, less the repairs. It never sees the commission, the closing costs, the points, the interest or the carry. The Reverse Offer tab prices those one by one, so on the same deal the two give different offers, on purpose. Screen with the rule; make an offer with the itemized figure.
Max offer (meets my target)
With “Meet my target profit” ticked: the highest price at which this screen’s own profit — with every cost and loan as entered — still reaches your minimum profit target. The rule’s offer is still shown, for comparison. A ceiling from your own assumptions, not a market value.
IRR
The annual rate at which everything that went in and everything that came back are worth the same today. The purchase is dated at the start, each year’s cash flow at the end of its year, and the sale — or a balloon paid in cash, or a part year — on the date it actually happens, so a hold of five and a half years is dated at five and a half. Where the flows change direction more than once and no single rate fits, the screen says so and points to the profit instead.
Simple average annual return
Profit divided by total cash contributed, divided by the years held. It ignores when money goes in and comes back, so it is not an annual rate of return and is not comparable to the IRR beside it — on the same deal it can sit well above or below it.
Loan constant
Annual debt service divided by the original loan amount β€” the cash the loan demands each year per dollar borrowed. That is debt service, not expense: the interest is a cost, the principal is the loan coming back. If it exceeds the cap rate, borrowing lowers your return rather than raising it.
ARV
After repair value: what the property is worth once the work is finished. It should come from comparable finished sales, and it is the single figure a flip or BRRRR is most sensitive to.
Total project cost
Purchase, repairs, purchase closing costs, points on every loan, and holding costs multiplied by the number of months. Commission and resale closing costs are not in it β€” those come off the sale side, not the cost side. Profit is measured against this, not against the purchase price.

What the calculator does not do

Cap rate, cash-on-cash and DSCR are single-year measures β€” they describe the first twelve months and nothing after. The Hold & Exit calculator answers the longer question, but only on the assumptions you give it, and appreciation is a guess however confidently it is typed.

Nothing here computes tax. Depreciation, depreciation recapture, capital gains and 1031 exchanges materially change the real return on every strategy above, and they depend on your circumstances. That is a conversation with a CPA, not a calculator.

Property tax on the paid calculators is the rate a rental pays (on the business screens, the rate commercial property pays, or a rental’s where that is higher or no commercial rate is held) in the town or county you choose, or in the state’s costliest where none is chosen, struck on the price from each state’s official tables; the free Buyer uses the state’s average for an owner-occupied home. A figure you type is used as typed, and where no verified rate is held for a place, nothing is charged until you type one.

Closing cost figures are state-level averages, with each state’s transfer and mortgage taxes worked out from its statutes. None is a parcel-level number. Confirm them with the county and the closing agent before making an offer.

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